Comments on: Back from extinction

By: Nimrod Gently

Nimrod Gently — Wed, 04 Nov 2009 19:33:22 +0000

Because it was expensive and they’re broke, that’s why. Getting another company in to help pick up the slack is a good idea.

By: Glenn Aylett

Glenn Aylett — Sat, 03 Oct 2009 15:17:06 +0000

I don’t know why they cancelled it as it was pulling in 6 million viewers which is very respectable these days. Primeval is the kind of show ITV should be making as it needs to broaden its appeal away from female soap and reality show viewers. Unlike I’m A Celebrity, Primeval makes millions in DVD sales and can be repeated so is a good long term bet for ITV.

By: Dominic Small

Dominic Small — Tue, 29 Sep 2009 14:19:04 +0000

This is the sort of thing that commercial broadcasters need to do to help quality TV survive – working together to support shows that appeal to audiences, rather than defending their own individual operations by taking short-term decisions which disadvantage viewers. A commercial media sector which works well as a whole is much better placed to compete with the BBC than a block of smaller firms all working individually, and the Primeval deal is a good example of how this can work.