Footballers’ ex-Wives

Thursday, May 4, 2006 by

So ITV has announced it’s cancelling Footballer’s Wives and this correspondent for one, won’t be sad to see it go. Happily, in recent years some of the more voluble self-satisfied “guilty pleasure” rumblings from columnists has died down, but surely this was the most irritatingly covered television programmes in recent years?

In fact the marketing campaigns and supposed “buzz” surrounding new television series has grown ever more annoying in recent times. First of all there was that spell some five or so years back, where the BBC started billing their major programmes as “landmark” productions. Then more recently in came this new measure by which we are told before each episode of Hustle or Doctor Who that it’s “the one to watch”.

But what makes matters really intolerable is the incessant attempts to capture the mood of the telly nation by columnists such as OTT favourite Alison Graham. I have really enjoyed The Apprentice this year, but I have felt it necessary to issue the programme a very sharp, Sir Alan style warning: to whit, if series three sees any kind of dip in quality, whilst the irritating press support continues unabated, then I will be left with no choice but to sack the show, because, frankly, I want to jump off any kind of bandwagon that might have the aforementioned Ms G as a passenger.


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