ITV's digital portfolio

So it’s happy fifth birthday, today, to ITV3. And a tip of the hat to ITV4 which is also celebrating – four years of service.

By way of a tribute, one-man OTT-updating machine Dominic Small returns with a history of ITV’s digital strategy. From ONDigital, to ITV2, there have certainly been ups and downs. As Dominic reminds us, the network’s nascent dabbles in the digital market weren’t very successful…

“ITV regional operators did dip their toes into the satellite pool quite early on, with mixed results. Many of the ITV franchisees of the time worked together to launch a new UK-based satellite channel with Europe-wide broadcast, though this pioneering venture – Superchannel – was not as successful as had been hoped and later ended up in the hands of an Italian firm, and subsequently the American broadcaster NBC, who dumped much of the UK content for US-produced output.”

For more, Read the feature »