Now Three is Five

Sunday, November 1, 2009 by · Comments Off 

ITV's digital portfolio

ITV's digital portfolio

So it’s happy fifth birthday, today, to ITV3. And a tip of the hat to ITV4 which is also celebrating – four years of service.

By way of a tribute, one-man OTT-updating machine Dominic Small returns with a history of ITV’s digital strategy. From ONDigital, to ITV2, there have certainly been ups and downs. As Dominic reminds us, the network’s nascent dabbles in the digital market weren’t very successful…

“ITV regional operators did dip their toes into the satellite pool quite early on, with mixed results. Many of the ITV franchisees of the time worked together to launch a new UK-based satellite channel with Europe-wide broadcast, though this pioneering venture – Superchannel – was not as successful as had been hoped and later ended up in the hands of an Italian firm, and subsequently the American broadcaster NBC, who dumped much of the UK content for US-produced output.”

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Wednesday, November 29, 2006 by · Comments Off 

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Saturday, January 21, 2006 by · Comments Off 

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Friday, December 23, 2005 by · Comments Off 

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Friday, December 16, 2005 by · Comments Off 

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Wednesday, December 14, 2005 by · 2 Comments 

So, to absolutely nobody’s surprise, the ITV News Channel has been axed, and apart from the unfortunate 25 people who will sadly lose their jobs as a result of this, who will really care? In fact, it says everything about the half-hearted nature of this channel that “only” 25 people will be out of work when the screen goes black at the end of January. Read more