http://www.offthetelly.co.uk/?p=6748 Contemporary and classic British TV Wed, 24 Feb 2010 13:09:53 +0000 hourly 1 http://wordpress.org/?v=3.5.2 http://www.offthetelly.co.uk/?p=6748&cpage=1#comment-1834 Applemask Tue, 24 Mar 2009 23:57:31 +0000 http://www.offthetelly.co.uk/?p=6748#comment-1834 Because it’s “cool” and “now” and slightly kitschy. Same reason the UKTV channels have all got deliberately nebulous one-word names now. Because slightly cold, faintly gaseous ambiguity is “in”.

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