UKTV have been filming idents for Watch, and we’ve got the pictures.

Set to become the network’s premiere entertainment channel, Watch will launch in the next few weeks, with Richard Madeley and Judy Finnigan’s new prime time series as the jewel in its crown.

The logo – a scary 1984-esque eye (which UKTV describe as “huggable”) has resulted in a series of idents filming right now, featuring a 20ft by 20ft peeper roving around Oxfordshire, Hastings and shooting today in Bedford Square, London.

Here’s the pictures from the first shoot at Burrows Farm, Hastings. Click the images for a larger version.