Dawn of the dumb?

The PR push begins for Charlie Brooker’s E4 Big Brother/zombie drama.

First up, there’s the viral-style email sent out by PR company Holler. It arrived in my inbox today and reads: “Check out this extreme Big Brother Violence spotted during a live feed at unseenscreen.com – seriously disturbing! Only watch it you have a strong stomach.”

At pretty much the same time, E4 emailed journalists with invitations to the Dead Set – cos that’s what it’s called – press launch, to be held on Wednesday 8 October.

Oh, and one more link: you can visit the actual site here.