The ident-related fun continues with OTT reader Neil Golightly providing a masterclass in economics.

“Set your calculators to ‘maths’,” comes the instruction.

“The Beeb have spent £1.2m on those new logos. Let’s assume they last as long as the previous set: 4 1/2 years. The BBC’s TV Licensing Review 2005 gives a figure of 24.6m for the number of licences.

“So, writing off the cost of the idents over their estimated lifetime gives a figure of 1.08p per licence per year. This amounts to about 43 minutes worth of each year’s licence.

“Write that down in your copybooks now.

“In a not necessarily fair comparison, an hour of drama costs £500k, according to the Governors’ Annual Report.”

Okay, thanks Neil, I’ll take it from here.

[Clears throat, and presses mouse button to reveal the next PowerPoint slide] All of which equals the following surprising conclusion: Good grief, there are people out there actually reading the OTT Blog?!