Business reality goes global

Thursday, October 16, 2008 by

As one business reality show winds down (ITV1′s Natural Born Sellers), another arises.

Set to launch in November, The Last Millionaire on BBC3 takes 12 of Britain’s most successful entrepreneurs and challenges them to see who can create the most profitable business in six different cities across the world.

“Completely out of their comfort zones,” says the press release, “stripped of all luxury, the wealthy young magnates are tested to see how successfully they can create a business from scratch in a different industry and a different country each week”.

Week one sees the group in Instanbul, Turkey. In their chosen pairs, they’re given 150 Turkish Lira and left to their own devices to come up with an enterprise inspired by – you guessed it – “young people”.


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