Branson in a pickle

Wednesday, October 8, 2008 by

Virgin 1 announces a new line-up of shows for its first birthday.

Richard Branson... on television

Richard Branson... on television

At a press launch today, the channel revealed five new commissions: Britain’s Worst Learners (you can guess what that’s all about), The North Sea (“following the real heroes who live and work in the unforgiving, storm-whipped expanse that divides Britain from the rest of Northern Europe”), My Holiday Hostage Hell (“shocking stories of ordinary Brits on ordinary holidays who have been violently kidnapped”), Sun, Sea and A&E (“the unfortunate side to the British holiday experience”), and, their headliner, The Bransons: Come Hell or High Water.

The inevitable reality show featuring the channel’s owner, Richard Branson, it follows the Virgin tycoon as he takes his family with him on an effort to cross the Atlantic in the fastest time ever in a mono-hull sailing boat.

Says Branson: “It’s so difficult to explain what you experience during a record breaking attempt whether it is at sea or in the air – so it’s great to have documentary film maker onboard – to share the highs and lows.  Everything changes from moment to moment when you’re up against the elements – half way across the Atlantic in the middle of winter – the only things you can be sure of is that you’re going to be absolutely exhausted, soaking wet and freezing cold pretty much all of the time.  Strange thing for a father to wish for his kids to experience – but at least we’ll be in it together!”


3 Responses to “Branson in a pickle”

  1. ljones on October 9th, 2008 7:59 pm

    The list of programming there dosen’t sound that thrilling!


  2. Netizen on October 10th, 2008 8:51 am

    If the recent Inside The Box surveys are anything to go by, Virgin1 are looking for viewer approval to show more tacky celeb-following reality programmes. Has-been sports personalities, 80′s pop stars and the like.

    So the channel can be summed up into three programme genres: People you know of but don’t care about, Bad things happening to people you don’t know, Sex.

  3. Pete on October 19th, 2008 10:25 pm

    Those particular shows aside, the channel has some quality drama in Terminator and Chuck.

    The North Sea sounds quite promising too.