Brushing® up a classic

So it is all true. This, from PR firm Henry’s House …

A NEW LOOK FOR ONE OF TV’S MOST FAMOUS INSTITUTIONS:

BASIL’S SWAP SHOP OPENS FOR BUSINESS ON CBBC

Children’s favourite Basil Brush® will get a whole new generation of children swapping this January on CBBC. Basil’s Swap Shop will open its doors to offer children across the UK the chance to swap their stuff and anything goes, from gadgets and gizmos, to games and gear – everything is swappable on this show. 

THE FOX FACTOR

This revival of classic show Swap Shop is being hosted by the loveable Basil Brush® whose characteristically cheeky wit, charm and irresistible energy make him the perfect host for Swap Shop. Presenting alongside Basil will be Barney Harwood, best known for causing mayhem with CBBC’s Prank Patrol.

INTERACTIVE SWAPPING

Viewers will be able to do more than just watch Basil’s Swap Shop on TV by playing along live or online. Basil’s Swap Shop catapults the Swap Shop format into the 21st century, with a mix of interactive and hilarious comedy entertainment, jokes, sketches, music and games, all reflecting Basil’s own unique character. 

From 26th December onwards, the Swap Shop window will open online at bbc.co.uk/cbbc where children will be able to leave the details of their swap and have the chance to be featured on the show. Other children can also post their bids and details of what they’d like to offer in exchange. 

CELEBRITY SWAPPING 

It’s not just children who have things to swap. Each week, sports stars, pop stars, actors and star guests will be visiting the Swap Shop to trade their goods with children. Every guest that visits Basil’s Swap Shop must have something to swap – so get ready to see some of the nation’s favourite stars trading some interesting items…

TOP TEN SWAPS 

Every week Basil will give a rundown of the Top Ten Swaps chart, which will be updated throughout the show and will feature live chats with the children who are trading on-air, while exploring some of the more bizarre, funny and peculiar transactions taking place. 

Basil’s Swap Shop is a studio-based live entertainment show which will broadcast from January on CBBC on BBC2, aiming to get children swapping some of the great piles of ‘stuff’ cluttering up their homes.