Yesterday today
Monday, March 2, 2009 by Graham Kibble-White
'E', things ain't what they used to be
As the next UKTV channel succumbs to a jaunty rebrand (UKTV History becoming Yesterday), Dominic Small is back with another examination of multichannel fortunes.
This time he’s looking at why networks continually tinker with their onscreen identities – from UK Living, to Living, to LivingTV, back to Living… and beyond. Read the story »
Oh, and does anyone know why the lowercase ‘e’ in YeSTERDAY?
Because it’s “cool” and “now” and slightly kitschy. Same reason the UKTV channels have all got deliberately nebulous one-word names now. Because slightly cold, faintly gaseous ambiguity is “in”.