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Yesterday today

Monday, March 2, 2009 by · 1 Comment 

'E', things ain't what they used to be

'E', things ain't what they used to be

As the next UKTV channel succumbs to a jaunty rebrand (UKTV History becoming Yesterday), Dominic Small is back with another examination of multichannel fortunes.

This time he’s looking at why networks continually tinker with their onscreen identities – from UK Living, to Living, to LivingTV, back to Living… and beyond. Read the story »

Oh, and does anyone know why the lowercase ‘e’ in YeSTERDAY?

Filed Under: upfront
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